trak.sh vs Short.io
Short.io is a feature-rich shortener popular with agencies managing many branded domains. trak.sh is a simpler, faster tool that gets you from URL to insight with less configuration.
Feature comparison
| Feature | trak.sh | Short.io |
|---|---|---|
| Free tier | Unlimited links | 50 links/month |
| Starting paid price | $6/mo | $20/mo (Personal) |
| Per-campaign analytics | ||
| UTM presets | ||
| Custom domains | 3 on Pro | 1 Personal, unlimited higher |
| Public stats pages | ||
| REST API | Pro ($6/mo) | Personal+ ($20/mo) |
| Setup time | 30 seconds | configure-heavy |
| Free analytics retention | 30 days | 7 days |
| Password protection |
When to choose Short.io
If you manage links across 10+ branded domains for agency clients, need granular routing rules, GeoIP redirects, or A/B testing at the link level, Short.io has depth that trak.sh doesn't (and isn't trying to).
When to choose trak.sh
If you want the fastest path from "I sent this" to "here's what got clicks," with minimal configuration, trak.sh wins on speed and price. Per-issue campaign analytics out of the box, a free tier that actually works for solo use, and pricing that doesn't assume you're expensing it.