trak.sh vs Bitly
Bitly is the industry-standard link shortener, built for enterprise marketing teams and brands. trak.sh is a smaller, simpler tool built for individual newsletter writers and developers who want to know which pieces of each batch landed.
Feature comparison
| Feature | trak.sh | Bitly |
|---|---|---|
| Free tier | Unlimited links, 30-day analytics | 10 links/month |
| Starting paid price | $6/mo | $8/mo (Starter) |
| Per-campaign analytics | ||
| UTM presets | ||
| Custom domains | 3 on Pro | 1 on Starter |
| Public stats pages | ||
| Password-protected links | ||
| REST API | Pro | Starter+ |
| Self-hostable | ||
| Team features | ||
| Weekly digest emails | Pro |
When to choose Bitly
If you're on a marketing team at a company with 50+ employees, need team-based permissions, SSO, enterprise SLAs, and broad integration support across marketing tools, Bitly is the right call. It has scale, brand recognition, and a 10+ year track record for exactly that use case.
When to choose trak.sh
If you're a newsletter writer, solo founder, indie developer, or creator sending your own content and want the simplest path from "I sent something" to "here's what landed," trak.sh is built for you. Per-issue/per-launch analytics, public stats pages you can share with sponsors, and a free tier generous enough to never need the upgrade unless you want custom domains or CSV export.
Try trak.sh free
No signup required to shorten a single link. Unlimited links on the free tier.